Webmasters
must keep two things in mind when they plan and design a site:
the site will be visited by humans and by robots or search engine
spiders. So, in order to be effective they must plan the site
to please both. This presents several challenges – among
them are site architecture, navigation and keyword density.
Sites that
are designed with only the search engines in mind will often
contain too many keywords and many human visitors will notice
the unnatural language and be put off, at best. At worse they
will not find the information they need and will leave the site
to find what they want elsewhere.
It helps
to vary they keywords – offering different stems …
so if your site is about ‘Alaska salmon fishing’,
be sure to vary the phrases in your content. Try such phrases
as ‘salmon fishing in Alaska’ ‘fish for salmon
in Alaska,’ and ‘fish Alaska’s waters for
salmon.” These variations are effective with both readers
and robots.
Use your
keyword phrases appropriately in the underlying HTML tag elements
and attributes that only search engines see. Name your graphics
salmon-fish-alaska.jpg. etc. and use the same keyword phrase
for the alt and title tag of the image. Apply the same variations
in the anchor text for both inbound and internal links.
More
on Effective Web Design ... (coming soon.)
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