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Top Ten SEO Tips
Search Engine Optimization How-To For Webmasters

Top SEO Tips - Ten things you can do today to make a serious difference in your site’s position in the SERPs.

Of course, there are no overnight bonanzas and nothing earth shatteringly different than the simple truth: generate unique content and build backlinks. But unless a site ranks #1 for all its target keywords, even SEO pros need to look at their sites with a fresh eye on a regular basis.

Below Cyber Key's top ten, you will find favorite 'guest SEO' tips. If you have a tip that isn't mentioned here, or a way of explaining an SEO tactic that is unique, please email your idea. If it's selected to be featured, you'll get a followed link to your website.

1. Revisit Your Keyword Research. Even if you did a bang up job on your initial keyword research, you will learn something if you revisit the process. The popularity of keyword phrases changes as searchers become more sophisticated and your most searched phrase may well have gone from two words to three. You might find new and productive long-tailed terms. Don’t just rely on a keyword research tool; ask your friends or better yet, your customers tools such as, Google’s External Keyword Tool.

  • Ask your customers what terms they would use to find a site offering your product or what terms they used.
  • Set up an Adwords account (even if you have only a very low budget) for your site. In addition to the extra traffic, you’ll get some real time information on search terms. Test all your terms.

There are some additional free keyword tools, including Wordtracker & Keyword Discovery, but the more robust features of the paid versions may give you an edge. WordTracker does offer a free trial.

More on Choosing Keywords.

2. Have a Blog. It doesn’t matter whether it’s on or off your site; what matters is that you post something relevant to your content it at least twice a week; daily is better. If you can’t afford the expense of installing a custom blog, use Blogger.com. Be sure to Tweet and social bookmark everytime you post.

  • If you already have a blog, consider adding a new category and getting a guest blogger or two to increase your content.
  • Check your blog's optimization. Are you disallowing the archives in your robots.txt? Are you using the AllinOne SEO plug in? Are your page files and titles SEO friendly?

3. Build content. Build it and they - the search engine spiders - will come. Google knows how often you add content, and adjusts their crawl schedule to reflect how regularly your pages are updated. The more you add content, the more often Google visits. Look back over your recent keyword research. What new articles or posts does that new information suggest? What’s new in your industry or field? Setting up a news section for your site can be very valuable. Post your own press releases there.

4. Tweak on-site SEO, but take care to not overdo it. Do check your on-site optimization against your new keyword research. Should any title tags be changed? Are you using the optimal anchor text for your internal navigation? Have you properly utilized the alt tags of all your images? Are you using h1-h3 tags correctly – much as you would for an outline of a theme paper?

5. How’s your accessibility? In addition to increasing your site’s effectiveness by being more usable to largely untapped market segments, (see: http://www.w3.org/WAI/intro/people-use-web.php) there are more and more SEOs who believe strongly that Google responds positively to accessible sites.

  • Here's an accessibilty tool to to test your site's compliance with web accessibility standards.
  • For more help see: Ten Tips on How to Make Your Website More Viewer Friendly.
  • At the very minimum, add titles to your links. NB: don’t keyword stuff; keywords will occur naturally if you think of the user when you write.
  • Also consider accessibility of your site to mobile searchers. What does your site look like on an I-phone? Is your contact information at the top? Can a mobile searcher navigate your site easily Your site's design may need some tweaks to make it friendly to mobile users, too.

6. Add Google Analytics to your site. There are other traffic tools, of course, but GA is free and about as robust as it gets. For SEO purposes, you can see what keywords are successfully drawing visitors to your site. You can see which pages are most clicked and which aren’t. You may want to rewrite the copy on pages that aren’t visited or where visitors are exiting. Also add your site to Google’s Webmasters Tools. You’ll find more information about the effectiveness of your keywords there and a bird's eye view of how Google sees your site.

7. Track your position in the SERPs. Find a tracking tool you like and add the terms from your keyword research. Establish your baseline (if you haven't already) so that you can see how the site changes over time for your targeted phrases. With the advent of personalized search your position is not as relevant, but your relative position is. In other words, you can still assess movement in relative position for a given set of keywords and that information can help you develop your SEO strategy.

8. Backlinks: What’s your strategy? The most powerful way to attract backlinks is to create content that makes people link to it. Have you got a tool that you find useful, but just haven’t shared? Put it on your site. Tools, such as this SEO Analysis Tool are link magnets.

  • Ask everyone you know who has a related site to link to you. Yes, just ask. You’d be surprised what people will do when asked.
  • Write articles, become a guest blogger (really, it’s not that hard; lots of blogs are dying for content),
  • Write press releases. Dave Barnes of MarketingTactics suggests: Participate in many related [forums]. Add your URL to your signature.

9. Build Your Social Network. While social networking doesn’t really have a direct impact on site’s performance in the search engines, it can have an indirect impact. One of your Facebook friends or Twitter followers may like what they find and give you a link. Follow M.-J. Taylor of Cyber Key on Twitter.

And while you are doing all of this, never lose sight of your visitor. All your SEO efforts are about attracting people, not robots. Make sure the human user experience is friendly, accessible and rewarding enough to make them want buy whatever you're selling AND come back for more.

Guest SEO Tips

While writing this article, I asked other SEOs and webmasters to suggest tips. Here’s are some of their ideas:

Mark (Web Reservations Systems):

Take control of your account for Google 'Local Business Centre'. Make sure it shows you in the right place, has a link to your website and has been set to match the right standard categories as well as creating customer categories with keyword rich content.

Add a video, recently made one using Picasa which takes a set of images, creates a slide show and allows you to include captions and music or sound - all uploaded direct into YouTube for easy embedding. Then, link the video to your LBC as well as your website.

Simon Mallett (Solar Kent Alternative Energy):

Try searches for your website that you know will be successful. Now look at the list of results. Does the call to action of your website outweigh the call to action of the others, would you click on your website listing?


If you have an SEO tip that isn't mentioned here, or a unique way of implementing some of these tips, your short, but powerful idea. If it's published you'll get a link back to your site.

To talk with an SEO Web Designer or for copywriting services, call toll free: 866-872-0059 or for an appointment.

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