You've
come to the right place for affordable hosting, web design and top search
engine placement!
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Customer
Comments ...
"Google has placed
me top 10 already ... Yahoo has also placed me top 10... I
just wanted you to know that I am very gratetful that you have
done such a good job." Captain
Donna Fielder, Captain
Seaweed Dolphin Swim Charters.
“Thanks! I am getting
quite a bit of business for my (your) website … I got three calls
today, while I was fishing, from my website.“ ~ Captain Craig
Eubank - Key
West Fishing Charter
"You don't charge enough!"
Sandy Mercurio of Triple
Time Charters, a Key West Deep Sea Charter.
"Wow....I
spent some time with other keywords and found my rank higher
than (my main competitor) in a few places, Brings a warm smile
to my face!! Again, thanks for everything I love the progress
we are seeing so far! " Captain Paul Tryon, Key
West Pro Fishing Guides.
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Search Engine
Optimization
SEO Copywriting
Writing
for Search Engine Placement
A critical ingredient in search engine optimization is
SEO copywriting -- writing & editing the website copy
for the search engines. SEO copywriting should not be confused
with marketing copywriting, but the two skills will be creatively
interwoven in a successful, well-placed web site.
Of course, website copy must first be written for the human
visitor – the content must be what people want or
need and be presented in a way that effectively communicates
what needed information and stimulates them to act –
usually to buy your product or service. After the marketing
copy is crafted, the SEO copywriter edits
for the search engines ensuring that keywords are placed
effectively within the content of the page.
Skilled SEO copywriting should be unobtrusive.
Most website visitors have a fairly high tolerance for the
repetition of keyword phrases. Fortunately search engines
also prefer a fairly low density of keywords, so a natural
approach to strategic keyword placement is best.
SEO Copywriting – The Process
- Keyword Research & Analysis - If
the initial research has not been done on keywords, it
must be done before editing the copy for the search engines.
The best time to research and analyze keywords is before
the website is built, but search queries change over time
and the research should be updated when editing content
for the search engines.
- Current Search Engine Placement - If
the site is already indexed, the placement of the page
to be edited should be checked. If the site is doing well
for one or two variations of the target keyword and less
well for a third variation, the copywriter will edit accordingly.
- Keywords in Headings and Sub Headings
– Many writers these days fail to use sub headings,
but search engines use them to determine the topics covered
by a page. Think of them as your content outline. Use
h1, h2 and h3 tags logically. With the advent of CSS websites
don’t need heading tags to determine how to display
the font size of headings, but search engines still count
them.
- Title and Meta Description –
this is another area where your marketing and SEO copywriting
should be a concerted effort. Copy must include the targeted
keywords and appeal strongly to the human. Your title
will appear Search engines will also occasionally display
your meta description so a well written tag is important.
- SEO & Bulleted Keywords - Lists
like this increase the readability of a page and search
engine spiders love them.
SEO Copywriting Resources – Do
it Yourself or Hiring
If you are hiring, here are two excellent resources
to help you choose an SEO copywriter:
If you want to learn more about SEO copywriting yourself,
you might want to subscribe to this copywriting
newsletter. It’s not strictly about SEO copywriting,
but it is does provide great tips to help you mesh your
sales copy with SEO copywriting methods.
To
talk with an SEO Copywriter,
call toll free: 866-872-0059
or
for
an appointment.
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