Web
Development - Internet Marketing
You've
got a website: now what? Just having a web site is not enough.
It's not as simple as "Build It and They Will Come!"
You have to drive traffic to the site. You have to market your
site - both to the search engines and to potential customers.
But How?
A
good marketing campaign starts with the basics: identify your
market. Once identified, it's time to put your site in front of
them ... and on the internet, that usually means you have to get
your site listed in the search engines - preferably on the first
page of results.
There
are two basic ways to go about that: through the free results
and through advertising. Pay Per Click (PPC) campaigns with Google
and Yahoo! are the quickest way to the top. And every site should
be optimized so that it finds its way to the top of the free results.
Let
us know when you are ready for traffic:
Affordable Small Business SEO; websites designed with the
search engines, and *your* business' budget in mind.
Christmas
Gift List
In
honor of Christmas Giving, I want to thank a few of the many folks
who have made a difference in my life and business online.
A large part of how I keep up to date with SEO is dependent on
others who share their wealth of information on webmaster forums
such as WebProWorld,
V7N and
SEOWorkers.
Doc
Sheldon offers more than a remedy for what ails a webmaster
- he offers excellent SEO
copywriting at reasonable rates. Derek Price
(V7N's Snakeair) offers both premium and free Wordpress
themes. In addition to spending hours and hours helping online,
HTML Basic Tutor does a great job of living up
to her name on her website. Most webmasters could learns something
about Basic
HTML Code in these tutorials. Cricket Walker,
the truly inspiring leader of V7N, offers training for webmasters
on both her web
development blog xand her through a free SEO
Training seminar she runs:.
V7N's
Muddy lends great wit to the boards and boasts the "Biggest Selection
of Purdy and Wooster on the Net!" on his site. 'Purdy and Wooster?'
I'd not heard the name and thought it must be a playful spoof
on Wooster and Jeeves , but no: it's a brand name for paint brushes
and other paint supplies!
Other
moderators or forum members who have made a difference:
I
also want to give a gratitude link to two bloggers who educate
me - Patent Analyst Bill Slawski of SEO
by The Sea and Michael Martinez who's advanced SEO techniques
and hard core SEO
Tips have inspired and educated so many.
Thank
you ALL and Merry Christmas!
Search
Engine Optimization - Other Friends/Resources
Search
Engine Optimization- Internet Marketing - PPC Campaigns
It takes
time to get a website established in the free results; newer
websites often must rely on Pay Per Click (PPC) and other forms
of targeted
advertising
to drive targeted traffic. Companies such as
AdDynamix
Self Serve Advertising handle campaigns for both new and
established websites, and offer tracking tools for real time
monitoring and ROI calculation.
Other Resource Categories:
What
To Expect from an SEO
Updated
12-25-2011
