The
Future of Search Engine Optimization - Cutting Edge SEO
Techniques
Rich
Snippets, microformats, RDFa Resources
Insights
From Google Patents
Google the term “cutting
edge” SEO and you might get the impression that advanced
SEO techniques fall into the realm of black hat SEO. But
there is much SEO development that is perfectly search engine
guideline-compliant.
Some advanced techniques
may not yet be part of the algorithm, but forward thinking
SEOs are prepared for the future. For example, John Britios
of SEO Workers (known better as Webnauts on SEO forums)
regular scours the latest Google Patents to uncover what
Google might be implementing down the line, and he and his
team develop ways to integrate those possibilities into
sites they are currently developing.
In the same vein, Britios
has brought the use of rich snippets and RDFas to his website
before Google has announced support. Visitors who comment
on his articles (such as this one on optimizing for local
search - http://www.seoworkers.com/seo-articles-tutorials/local-search.html)
) are invited to rate what they’ve read and the ratings
are marked up in rich snippets. Google does currently support
this sort of mark up for some types of reviews – such
as restaurants – and Britios apparently hopes that
Google will expand their support to article reviews.
RDFa,
Microformats & Rich Snippets Resources
Studying
Google Patents
Want in-depth clues about
what makes the Google algo go round? And what’s coming?
Studying Google’s patents for clues to the algorithm
is one of the only clear windows into how Google’s
engineers think.
A patent awarded to Google
this past May, Ranking
documents based on user behavior and/or feature data,
this offers some interesting possible insights.
The patent suggests the calculation
of PageRank might include such things as the location of
a link on a page, the size or color of the font, as well
as the various aspects of the context and the source. The
patent also explores user behavior that might be collected
from a toolbar and its potential impact on PageRank.
Is this a glimpse of Google
to come? Probably not. The patent was awarded in May, but
the application was filed 6 years ago. Chances are pretty
good that much that is revealed by the patent has already
been incorporated into the search giant's algorithm. Advanced
SEOs will want to study the patents themselves, but for
those with not so much time, Bill Slawski seems to have
made a career out of distilling what the Google and other
search patents contain.
To talk with an
SEO Copywriter,
call toll free: 866-872-0059
or
for an appointment.
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