Google plays a big role in a website’s success. Most Internet users turn to Google in order to access their desired information, so if your website is not ranked on Google, it will make it difficult for you to reach a wide audience.
Some website owners don’t have a full understanding of search engine optimization, which means they fail when it comes to having their websites found online. Search engine optimization is not extremely easy to understand, but there are things you can do to implement SEO into your marketing strategy.
Google regularly changes the algorithms they use to rank websites, and their latest algorithm upgrade is known as Hummingbird. If you want to increase website visibility and start kicking butt at SEO, then use the following five tips to turn your website into an effective Hummingbird feeder.
- Reevaluate your content.The previous Google algorithms have focused on the use of keywords. If your website contained keywords that your audience searched for, it would improve your site’s ranking and increase your visibility. With Hummingbird, there’s still a focus on the content, but not exactly on the keywords. Instead, Hummingbird is focusing on the language you use as a whole. Google has realized that most users today are searching using their voice via mobile device, making their searches more conversational. Instead of placing a slew of keywords in your content, you now how to ensure that you content is written in a conversational tone. Try to craft your sentences in a way that people would actually talk. This way, when scanning your copy, Google will place your website in the search engine results page.
- Add local flair.Google Hummingbird is increasing its emphasis on local content. Through geolocation, Google will now be able to tell where a user is and provide results based on their location. If you want your bike shop website to appear for the individual down the street that just asked Google where to buy a bike, then you need to add local content to your website. Be sure to include your address and other contact information to your content. If you’re located near a specific landmark or known road, be sure to add that to your content as well. It’s also a good idea for your website to become listed in as many online directories as possible, especially Google Places and other online review sites.
- Become optimized for mobile.Google knows that more and more people are using their mobile devices for search, so it’s important that you put an emphasis on mobile. Be sure that your site is optimized for mobile use. If your visitors can’t view your website on their mobile device, they will move on to a website that can be viewed. This hurts your traffic, and it hurts your overall SEO strategy.
- Provide content for non-text functions.Many websites today are adding videos and audio files to captivate and entertain their audience. While these features may be fun for your users, they do nothing for your SEO. Google crawlers cannot access the content on videos or audio files, which is why you should consider adding a transcript to your website. Not only will Google crawlers be able to search through the transcript to rank your site, most audio and video files use conversational tone, which will help you to update your content for SEO without having to change out all of your website copy. Plus, having a transcript on your website makes your site more accessible for those suffering from cognitive differences, giving you an added traffic bonus.
- Implement social media.While social shares are not yet part of the Google algorithm, broadcasting your content on social networks is an effective way of attracting links, so if you’ve yet to join the social bandwagon, now is the time to do so. Make your content easy to share. For example, if you have a blog, enable widgets that will allow your readers to easily share your content via their social networks or email. This will help your content go viral, and it will increase the amount of traffic to your page, which is still a desirable SEO metric.
Cameron Ellis is an internet marketing consultant and freelance writer. Cameron has chosen guest blogging as a means to share his knowledge and help others with online marketing.
Image adapted from photo of Green-crowned Brilliant (Heliodoxa jacula) Hummingbird by Mike Baird.