Three Fail-Proof Tips To Improve Your Searchability

by GuestBlogStar on August 9, 2013

Getting your website found online is extremely important. According to a Burke Report, 76% of Internet users use search engines such as Google or Bing to find websites, businesses or information they want. This means that if you truly want your current and potential customers to find you, you have to generate results on popular search engines.

magnifying glass and www.

Can Your Sight Be Easily Found In Search Results?

The use of search engine optimization has become a wildly popular marketing tool for many website owners. Implementing a strong search engine optimization strategy will help your website rank higher on search engines, and everyone knows that ranking on the first page of a search engine results page (SERP) generates more click-throughs and traffic than ranking on any other page.

Most website owners make the mistake in thinking that adding a few keywords to their content will suddenly make them jump to the number one ranking on the search engines, and while using a variety of keywords associated with your offerings and industry is important, it’s not the only way to increase searchability. If you really want your website to be found on search engines, you need to implement the following three fail-proof tactics.

1. Include text from your videos and podcasts.

As mentioned above, using keywords in your website content is important, so it’s a good idea to ensure that your site has a variety of text that the search engine crawlers can scan through in order to rank your site appropriately. One great way to add content and keywords to your website is to include text from your videos and podcasts.

Having videos and podcasts on your site is great for your web visitors, as most would rather listen to a recording or watch a video than read through text. But the audio and video on your site doesn’t help your searchability, as crawlers cannot crawl through the content provided.

If you have a video or podcast on your site, use a transcription service to provide accurate audio and video transcription. These transcriptions can then provide actual text on your site that the search engine crawlers can scan, and as long as these transcriptions contain keywords related to your site or your industry, it can help boost your searchability.

2. Use a custom Google search bar.

Google Custom SearchHave you ever visited a website and couldn’t locate the information you wanted? It can be frustrating, and it’s one of the main reasons that web visitors leave websites and find the information elsewhere. Instead of losing your web traffic, make searching your website easier on your visitors by adding a custom Google search bar. These search bars sit on the homepage of your website and allow your visitors to perform search queries for the information they want. This way, instead of navigating through your site on their own, they can be sent directly to the information they want. Using the Site Search feature provides your website with the same search index technology used by Google, and this can help boost your site’s searchability.


3. Add new keyword-rich content regularly.

One of the biggest mistakes that website owners make is thinking that they can place keyword-rich content on their site once and find search engine success. Using keywords is extremely important, as these are what the search engine crawlers will look for when ranking your site, but there’s more to successful searchability than great keywords.

Content King of Hearts playing card

Content is King

In order to index your site appropriately, search engines will crawl through the content on your site on a regular basis. If the search engines crawl through your site on multiple occasions and finds that the content on your site has changed, it will keep the crawlers coming back to crawl your site on a regular basis. These search engine crawlers will continue to scan through your site in search of new keywords they can use to rank you.

If the search engine crawls your site and doesn’t find anything new, your crawl rate stays the same or decreases. The more often a search engine crawls your site, the more likely it will be for your website to rise in the search results. It’s only one of many factors, but it’s an important one for many sites. Be sure that you’re constantly changing the content on your site with keyword-rich content that will attract the search engines and improve your searchability.

This article was written by Kristi Munno.  Kristi has many years of experience in writing and provides top-notch information in her articles.

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