As the proud owner of a startup company, you understand chaos. You know that there are an infinite number of tasks that need to be done right away just to get things moving in the right direction. You also understand the importance of prioritizing those tasks, especially as they pertain to your online presence. However, with so much to do and a limited number of hours to get it done, where should you start?
The answer may seem simple, with search engine optimization. SEO is essential for bringing the right traffic to your site and to spreading your mission, values, products and/or services to the world. However, knowing this isn’t enough. SEO is a broad term encompassing many tactics and strategies, some of which are more efficient and useful than others. When considering where to start with SEO, focus is critical. The following are a few of the most essential, basic SEO strategies.
A startup looking to use SEO to their advantage must start with the actual design of their website. Apart from being clean, easy to navigate and optimized for a variety of devices, the design should be optimized for optimal search rankings.
After researching keywords that will most likely drive traffic to your site, you should find ways to incorporate them throughout. This includes image names, titles, sub-headings and the text itself. The key is to stay natural. Keyword stuffing is no longer an effective tool.
Internal linking, while frequently overlooked, is an important SEO tactic to use from the start. Internal links used in high-value pages on your site like“Home, About, Services” and so on can increase your SEO value, help your site stand out to search engine crawlers and increasesearchability.
For the best results, look for ways to interlink your SEO landing pages by way of a “related links” section at the bottom of the page, sidebar or footer, create an internal linking dashboard and make use of breadcrumbs.
Content should be a focus of your website from the start onward. Search engines gravitate toward and reward sites that post regular content. This means a blog should be a feature that is updated regularly.
Even if you use a web design company for the other areas of your site, content will probably be your responsibility. To be most effective, use the same keywords you use throughout your site. Think about your potential clients and customers and what information matters to them. To increase search rankings, content should be authoritative and reliable. Make use of Google+’s authorship tag, and use external and internal links for best results.
In many cases, URLs can be just as important as the text on the site when it comes to search engine rankings. Each URL should be simple, easy to dictate and remember as well as descriptive. URLs should be short and should reflect the content on the page. When a URL is too long, it may look more like spam to a search engine crawler, therefore hurting the search engine placement of a given site.
SEO doesn’t have to be a puzzle filled with confusion and apprehension. Instead, it should be a part of your startup strategy and should be seen as a way to use your site to your advantage from the start.