Read This Post on Calls To Action: Do It Now

by GuestBlogStar on June 11, 2013

Calls to action can be used on your website, blog, newsletters, email and social networks. A call to action (or CTA) is a message that convinces a reader or web visitor to take the next step. These are messages that tell your targeted customers what you would like them to do.

Calls to action may be links or buttons used within or following your web content. Examples of CTAs than can trigger a desired action include “Buy Now,” “Register Here,” “Click Here,” “Offer Ends at Midnight,”  “Contact us now,” etc.

Keep Calm and Call Now

You can get or create CTAs through:

  • Using graphic design software like Photoshop or even PowerPoint.
  • Hiring an inbound marketing agency to create great, measurable CTAs.

Steps to Creating Irresistible CTAs

Essentially, a call to action is one of the simplest yet more important elements in your marketing arsenal, whether they’re used on your website or in other collateral. This article will outline some best practices marketers should follow to create CTAs that drive clicks and business.

These include:

Step 1: Make The Offer Clear

Make a clear description of your offer in the CTA. If you are offering a free eBook, then your offer should go something like “Download free eBook on how to……” Make sure the CTA is concise and gets to the point.

Step 2: Begin with the Action

Always begin your offers with action verbs like: “register”, “click”, “download”, “subscribe”, etc. Action verbs make it clear to your customers what they are supposed to do once they are on the landing page.

Step 3: Place Important CTAs Above The Fold

Your customers must be able to see the CTA without scrolling down the page. Placing your CTA below the fold reduces click-through rates. You want the customer to take the action immediately without having to scroll down the page.

Step 4: Let the CTA Stand Out

The CTA should be the first thing that catches your customer’s eye when they land on your page. Use contrasting colors for your CTA. The colors should contrast with the rest of your page. Red, green, blue and orange are among the highest converting colors you can use on your CTAs.

Step 5: Match the CTA with Landing Page Headline

Make the CTA and landing page consistent to increase conversion rates. CTAs which are different from landing page headlines leave the customer confused about whether they are on the right page and increases bounce rates.

Step 6: Use Different CTAs For Different Sales Funnel Levels

To improve conversions, place different CTAs targeting visitors at the different stages of the sales funnel. A good rule of thumb here is – Don’t ask for too much too soon. Understand where your customer is in the buying cylcle when they come to your page and gently but clearly lead them to the next step you would like them to take.

Step 7: Put CTAs in Relevant Pages

Place CTAs on relevant web pages. For example, you could place a CTA advertising a sale on your products page. Know who your target customer is when designing the CTA and what information they are looking for.

Step 8: Test

After implementing the above steps, you must test to see whether your CTA is effective. Test a variety of colors, messages, page placements to see what resonates well with your customers and meaure those that earn you more page views.

Ultimately a great CTA creates urgency to take action, and shows your customer how to buy.

C.M. is digital marketer at Minneapolis Web Design, a web design and development. Learn more about our design services here.

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