As time moves forward, more and more small business owners are getting to grips with what search engine optimization is, how it works and why they need it in their lives. Sadly though, it is becoming all the more common to find business owners somewhat overestimating their own abilities and flying head-first in a very painful brick wall. And with SEO, the damage that can be done by getting it wrong sadly isn’t quite as easy to put right.
On the whole, it’s important to realize that for search engine optimization in anyone’s favor it has to be handled by those with the skills and experience to get it right. It may have once been possible to ‘wing it’ and just blast the web with all sorts of garbage to see what bit, but these days it’s only Google that will bite and bite the business’s head off at that!
Here’s a look at just a few of the common in-house SEO mistakes that will have you wishing you’d invested in the services of a third party quite some time ago:
Probably the worst thing you can do to ruin the chances of an SEO campaign working is overdoing it in any way, shape or form. The problem here is that while doing too little won’t get you notices by Google, doing too much will get you noticed for all the wrong reasons. From backlinks to keywords and all else besides, if you favor quantity over quality you could potentially do the kind of damage from which there is no coming back.
And at the opposite end of the spectrum comes the problem of doing too little. Sure every little article and snippet you write will be better than nothing, but if you really want to get ahead these days you have to be prepared to put in SERIOUS hours with constantly changing, 100% unique and always relevant content. You might think you’re doing a lot search engine optimization work, but chances are you aren’t.
Speaking of unique content, another hugely common mistake is that of taking previous articles and guest posts and simply republishing them. It may be okay to do this when there’s something of huge relevance you need to say again, but doesn’t constitute a long-term effort to keep things moving. And when it comes to duplicating the content of other people’s websites – no, no and very much no!
And to round off with another biggie, the problem when it comes to keywords is that more often than not you’ll find yourself chasing dragons you just cannot catch. Put simply, the most obvious keywords you can think of right off the top of your head are also those you should NOT be looking to gain from. Any keyword that’s totally obvious and covers any generic part of your niche will already have been done to death by millions of other businesses the world over. And as there’s only room at the top for a few, your DIY effort trying to work with a top-end keyword will come to either next to nothing, or nothing at all.
John Baron is a professional blogger/writer and works full-time at iSolutions Media. He’s currently the head of the content team. During his free time, John does pro-bono online marketing for PETA; an organization where he is an active member.
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