How To Convert Twitter Users Into Buyers

by GuestBlogStar on November 26, 2012

Twitter is a lot of fun as a social media platform, and it’s also a great marketing tool. And while there are lots of people who don’t have a Twitter account yet, it can be  those  an excellent way to spread the news about all kinds of things –  including your business — to those who do. The trick is how to convert  Twitter users into buyers.

Share News and Information About Your Industry

In today’s fast paced world, big changes are always just around the corner in almost every industry. Change means that social media sites such as Twitter are extremely popular and attract a lot of attention with those who want to keep up on the latest developments, technology, information or products. This makes Twitter an excellent social media marketing tool because it allows you to keep in touch with your current customers while attracting potential customers with engaging and entertaining news about your business.

Establish Trust and Authority

Of course, to establish trust – which leads to loyal customers – it’s very  important that your news be reliable and valuable. You can also help to establish trust by not just Tweeting about your own business, special deals and promotions, but  sharing news for your industry. That helps to establish you as an expert in your field. As you share your knowledge with others, you will build a great reputation and attract customers seeking the product or service you offer from a knowledgeable source.

As your reputation grows, you will attract other Twitter users in your field who have strong reputations and are popular. As you engage in a conversation and take time and care to answer questions and respond to comments from other users, you will become better and better known.

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Offer Your Followers Valuable Giveaways

Nothing promotes like the word, “free!” Twiter makes it very easy to let your loyal customers and followers know about discounts and opportunities for free products and services.  Of, course, it’s important to give away items of true value. Products and services that you give away as promotional items should give your company an excellent reputation, so they should be of top-notch quality.

Keep It Professional

Keep your Tweets and your personal communications on a strictly professional level. If you become too informal or too personal, you risk losing the respect of your potential customers. Always be friendly, but don’t be chummy. If you attract a great number of followers, you may find that you have a lot of personal messages. Sort through them quickly and respond to the ones that are strictly business first. Take care of the others by creating general Tweets that can answer a lot of inquiries with one announcement.

Be Regular and Informative

While it’s a good idea to stay on top of your Twitter account and post new information regularly, remember that you don’t want to look like the spammer. Post information on a regular basis that people can count on and look forward to. Be sure that the information you post is timely and valuable. Using Twitter for social media marketing can have a lot of wonderful effects on your business. Use the tips included here to make the most of the free advertising and promotion your business can gain through Twitter.

Keep the Customers’ Needs At the Top

Of course, you want to sell your product or service, but you need to keep that impression to a minimum. Consider first and foremost what your customers need and use Twitter to provide that without a sales pitch. At the same time don’t Tweet only about yourself or your business. Promote related businesses and share information freely. A good ratio to target is 10% for you, 90% for your customers. Use Twitter to ASK what your customers want – even if you think you know. You may often be surprised by the answers you get, and this is also a great way to engage their interest.

Eric is full time internet and social media marketer.  His latest in a series of Empower Network reviews can be found on this blog at

{ 1 comment… read it below or add one }

David December 6, 2012 at 7:56 pm

Thank you for the tips, I think information is what the people want plus as you mention, the word “free” will always attract them.

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