Getting Into The Viral Loop – How to Make Your Social Content Shareable

by GuestBlogStar on August 24, 2012

The Power of Sharing

Marketing on social networking platforms, such as Facebook, Twitter, Pinterest and Google+, are all the rage for businesses these days. This isn’t surprising at all considering that majority of people spend a lot of time tinkering and sharing content on these platforms. For any forward thinking company, going the social route is one of the most effective means to make their brands known. That said, if you would want to easily spread the word about your brand to a wider audience, it is always worth building networks using social networking platforms.

However, you should also consider that the main backbone of social networking sites is the power of sharing they provide to end users. Now more than ever, the popularity of your content depends on how much it is shared. As such, if you are making public content, but you frequently hear crickets than share clicks, it is about time that you pay close attention to what you post. How do you make a content that is worth sharing? Consider the following tips outlined below.

On Social Networking Platforms and Beyond

Keep it short and simple (KISS)

Many people don’t have the patience to read long posts. Instead, they prefer skimming and scanning things to absorb the information they want. With this in mind, consider making your status updates short and simple. Whether it is on Facebook, Google+ or Pinterest, it pays to be direct and to the point. Of course, Twitter is already a no-brainer, and the KISS rule is actually what made it all the more popular among users. The quicker people can go through your post, the higher the chances for them to click on the share button or your click through link.

Invest in Visuals

Billboard Painting of SEO Social

Put Up A Virtual Billboard

More and more social networking sites focus on visuals (think Pinterest, Instagram and Facebook Timeline). Harnessing the power of images is a great way to grab the attention of users simply because they convey information in a condensed fashion. Use images whenever you can and post them on your social networking pages. Do not forget to make images that are both emotive and have a wow factor.

Make It Shareable

One of the easiest means to get your content across different platforms is to provide other users the option to easily share every item you post. That means, if you are going to post written texts, be certain that they are formatted properly and are email-friendly. If you are going to post audio or video files, they should have embed codes that can be copied and pasted easily. You might also want to make those social networking buttons working for you – Facebook, Twitter, Google+ and Pinterest buttons – as integrating them into your website or your content will make it easier for users to share your content to their networks if they find it interesting.

If you would like to make a “shareable” content, consider what your audience will get from it. You need to understand that people share content to validate their identity, to express themselves, and to promote social status. With these in mind, try to make a content that appeals to the interest of users or something that they can easily relate to.

In some cases, there are companies that use explicit incentives to entice other people to share their content and you can do this as well every once in a while. These explicit incentives may be in the form of discounts and other special offers. Doing this is a great way to let the word out about your content as well as your brand, while rewarding users with their contribution in making your content go the viral route.

With today’s social networking platform, having other people share the content you made is crucial to increase your reach and to easily spread the word out about your brand to a wider audience. With that said, it pays to create a content that others would find worth sharing.

Robert Kirk who is an SEO for RFK Solutions a Search Engine Optimisation Company in Scotland enjoys writing about SEO and Social Media. RFK Solutions Ltd are a company who specialise in small to medium size SEO campaigns with some fantastic results achieved.

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