The Essential SEO Strategy For An Authority Website

by GuestBlogStar on July 5, 2013

Google Search
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There is a big debate going on at the moment about whether or not building niche sites is still a good idea. People say that Google doesn’t like them because they don’t help anyone. When you see most of them you can definitely understand where they are coming from. There is still obviously lots of money to be made building them, but nobody knows how long it’s going to last. Do you really want to be spending the next 12 months working on a website that could disappear without a trace?

The most popular way to build an online business these days is by building an authority site. They are built to last and when Google updates their algorithm an authority site shouldn’t suffer too much. If you have already decided to build one you have to understand that your SEO strategy will be different compared to one you would use for a niche site. We’re going to look at some of the main things you should be thinking about when building your authority site.

Make good friends

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Networking is essential if you want to become successful because you need a lot of people talking about you. Your visitors might help link to you from all over the web, but people who have a big website will be able to give you more powerful backlinks. If you want to start doing something productive today you can maybe go around writing for people in the hope they will give you a link at the bottom of each article. Giving someone a day off is a good way to make friends with them.

Links that won’t die

When you build backlinks you can leave them anywhere you want and you might get good results, but at the end of the day you will only keep those results if the backlinks you build don’t disappear. That means you need to be very careful about the links you’re building. Make sure you always try and get great links from respectable sites because those are the ones that will stand the test of time.

People must want to come back

Thanks for visiting, come again!
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If people don’t come back to your site after discovering you it means they didn’t find what they needed.  It’s great having a steady stream of SEO traffic, but the idea is for as many people to come back as possible and your traffic will always get better. Make sure your articles help people out and they will have to come back. Each time they do they can share your content and build backlinks for you.

Social media strategy

social media funnel
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It’s also very important to build up a fan base on social media because you can post there more often than you do on your blog and people will never forget about you. They will also be able to share your work with their friends. You just need to be careful because you don’t want to spread yourself too thin. Only attempt to tackle one or two social media platforms and they should be the ones your target market are most likely to be on.

Find a unique angle

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Don’t jump in and start writing about topics everyone else is writing about because it’s going to be almost impossible to rise to the top. If you find a unique angle and write about something new and exciting you can almost guarantee there will be lots of people who start linking to you. Over the years all these extra links will build up and your website will become a superpower in your niche, but if you write the same things as everyone else you will never get those extra links.

John Miller works for Webfirm which specializes in social media marketing strategies to help clients maximize their online presence. He is sincere and hardworking and he enjoys writing articles related to his work.


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