Eight Signs You’re Blogging In The Wrong Niche

by GuestBlogStar on August 6, 2013

For the most part, blogging for a living can be incredibly satisfying. Like most jobs however, there are times when it can be utterly frustrating. And there’s no better example of this than when you realize that you’ve started a blog in the wrong niche.

It’s a common mistake. Unfortunately however, it’s also a mistake that there’s no way back from. Choose the wrong niche and it doesn’t really matter what else you get right, your blog isn’t going to turn a profit.

Photo Courtesy of CollegeDegrees360

The only solution is to accept the situation, start over and try to resist pulling your hair out in the process. Should you find yourself a little worried about your choice of niche, here are eight signs that, unfortunately, it’s time to go back to the drawing board.

1. You Can’t Seem to Rank

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If your blog has been live for a few months and you’re still not receiving much Google traffic, there are two possible culprits, poor SEO or an overly competitive niche. If you’re confident about your search marketing skills , chances are, you’re dealing with the latter.

Is it possible to turn a profit in this case? Yes, eventually. But unless you’re incredibly passionate about your blogs subject matter, your time would probably be better spent elsewhere.

2. You Can’t Seem to Find an Audience

Photo Courtesy of Ken Banks

The only thing worse than an overly competitive niche is a niche that nobody cares about. It’s not uncommon for people to start blogs without asking themselves one key question: is there actually a market for it? Signs that you’ve chosen a niche that nobody cares about include:

    • Low monthly searches in Google’s Keyword Tool.
    • Books on the topic don’t sell well — or even exist — on Amazon.
    • Even the best blogs in your niche aren’t particularly popular (high Alexa ranking/low subscriber numbers)

3. You Don’t Really Know What You’re Talking About

Photo Courtesy of Wesley Fryer

If you want to start a blog about a particular topic, you don’t need to be an expert. A blog should entertain and educate; an advanced understanding of the subject matter isn’t really required to do either. At the same time however, it’s important not to be completely clueless. If you don’t know the slightest thing about your blogs niche, it’s going to show in your writing. And that’s obviously not how you create a successful blog.

4. You’re Running Out of Things to Say

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Write fifty posts on any topic and it’s only natural to start running out of ideas. What’s not natural, however, is experiencing this problem with a new blog. If you’ve yet to write twenty posts and already you don’t know where your next post is coming from, it could be a sign that you’ve started a blog that you shouldn’t have. One of the first rules of niche selection is that you need to have a lot to say about the subject. And if you can’t think of anything to say now, this isn’t something that’s going to improve with time.

5. You’re Bored

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Blogging for a living isn’t easy. It takes hard work and occasionally, it requires you to write even when you don’t want to. One thing that blogging shouldn’t be however is boring. And if that’s the primary emotion that you associate with your blog, chances are, you’re simply not passionate enough about the subject matter.

6. Comment Moderation is Tiresome

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Another sign that you might lack the passion to really make a go of your blog is if comment moderation is something of a chore. If you like your blogs subject matter, discussing it with your readers will be enjoyable. Connecting with them will also be largely straightforward. If you find the entire process tiring however, chances are, you’re in the wrong niche.

7. Nobody’s Commenting, Liking or Sharing

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Speaking of comment moderation, it’s obviously only an issue if you’re actually getting comments. If nobodies commenting, liking or sharing your content, this is another very bad sign. If you can’t engage your readers, you’re going to struggle to keep them around. And one of the most common causes of a lack of user engagement is a blogger who lacks either the passion or knowledge required to write effectively in his niche.

8. Your Readers Aren’t Buying

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Finally, if your blogs getting plenty of traffic but you can’t seem to find a way to turn a profit, chances are you’ve stumbled into a non commercial niche. Some blogs can be monetized with Adsense, others with affiliate marketing, others still with informational products. Unfortunately however, some blogs can’t be monetized with anything. The people who visit them simply don’t want to buy anything. And if you’ve tried all three options without success, chances are, that’s exactly what you’re dealing with.

Todd Ramos, better known as Todd the SEO guy, provides effective solutions to promote your business online through his website. When he isn’t working, he hits the tennis courts.


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