Discover the Most Powerful Word in Blogging

by mjtaylor on August 21, 2012

Most blogs fail. According to the New York Times and other publications that run stories on blogging, most bloggers give up after only a few months. If that isn’t bad enough, most of the blogs that do end up surviving tend to languish — meaning they never reach their full potential.

While many bloggers would differ regarding their objectives and motivations for blogging, i believe most, if not all, would agree that one key objective behind blogging is to gain attention – in essence, gain a personal brand. Sadly, most blogs out there never become authority blogs or branded. How come? There are many reasons for this. The more common ones are that many of these blogs are just engaged in blog link farming or page rank farming. How this works is that they would they set up all these blogs catering to certain categories and niches and they would then sell backlinks from their blogs to websites that are looking for search engine optimization services. The value of these blogs increase as their page rank increases. I’m not knocking that game, however I have already written previously that with the release of the penguin update by Google and Google‘s repeated public statements regarding the importance of branding as a search ranking indicator lead many SEOs and optimization experts to speculate that the days of link-based ranking might be over soon. We will find out about that in the next few quarters or perhaps even the next few years.

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Be that as it may, the mere fact that 99% of all the blogs out there are generic and faceless, it does beg the question to current bloggers and those interested in joining them as to why bother if you are just going to be part of a faceless mass of generic bloggers that are blogging away like sheep. Why bother especially when the time will come where your page rank and your traffic would be determined by how established your blog brand is. That’s why it’s extremely important, given all these trends, to discover the most powerful word in blogging. If you’re serious about establishing your blog as an authority website and gaining credibility in the niche that you are covering, it is very important to use the most powerful word in blogging. What is this “magical“ power-filled word? It’s the simple “I“. Yes, I said it. The word “I“. When you use the word I in your blog, you are communicating to the world that your opinion and viewpoint matter. You are making an affirmative statement and putting your personal mark on the internet. That’s why it’s important to use the word “I“ to claim your space on the blogosphere. If you look at many of the top blogs in many of the niches out there, you would see that they use the word “I“.

The other benefit to using the word “I“ more frequently is that it helps you put your pride on the linewhen you are doing posts. If you are a proud person and you take pride in your work, you‘re not going to post garbage. It‘s that simple. You‘re not going to post regurtitated crap that other blogs have published and be content with a “me too“ type of blog. If you use the word “I“, it’s a daily reminder to yourself that each and every blog post on your site is a judgement on your character. It reflects on your personality. Your blog posts clue people in to your values and what’s important to you. In essence, your persona is at stake when you use the word “I“. The usage of the word “I“ in your blog forces you to invest your personal pride and your personal resources into making your blog the best it could be. If it takes the fear of humiliation and shame, so be it. The key is to force you to be the best blogger you can be. You won’t be doing a good job if you are just blogging 99% of the other blogs out there. There’s enough garbage on the internet. It’s time for you to step up and put your personal mark on the blogosphere and make a difference. You can do that starting today by using the word “I“.

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The third reason more blogger should discover the most powerful word in blogging is the power of community. Communities are composed of individuals. Real individuals use the word “I“. Communities function well because these individuals act independently while at the same time collaborating on joint ventures. That’s why, the most vibrant, the richest, the most dynamic, and the most progressive communities are products of active collaborations of otherwise very independent-minded people. If you think in terms of the word “we“, you are dependent on other people. In essence, how you handle your business revolves on how other people handle their business. This can result in mediocrity; in a race to the bottom. You don’t want that. The reason that you are blogging is you want to make a name for yourself. You want some recognition. You can’t do that by being just like everybody else. See the point? That’s why it’s extremely important that when bloggers discover the most powerful word in blogging, the word “I“, they reiterate and they celebrate their individual “personhood.” They build pride in their individual independence. When you say the word “I“, it means you are a part of “we“ and “us“. It means you have certain viewpoints, world views, and mindset that are different from the rest of the community. And guess what, that is your greatest contribution in your community. The world has enough sheep, it needs more contributors. The world has enough takers, it needs more givers,.

The Bottom Line

Personality-driven blogging is a key component of brand-based blogging. Branding is going to continue to grow into the future. There will come a time when search engines, social media networks, and all other sources of traffic would focus on brands. The old tricks of keyword-sniping, theme-clustering, and other old SEOs shenanigans are rapidly fading in memory. The future is all about branding and the sooner you discover and use the most powerful word in blogging, the better off you woud be.

This guest post was written by Chris Walker, a writer and forum marketing services provider for MarketingCopyExpert.Com. If you have a question about this post or would like coaching on effective blogging, you can email him at

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