Content Can Backfire On You – Five Types of Content You Shouldn’t Share

by GuestBlogStar on February 4, 2013

Since the dawn of the World Wide Web and SEO, one of the few things that has withstood the test of time is content. In fact, because it plays a crucial role for search marketing (and even more importantly, the user) and because it will certainly be just as important in the future, content was crowned King. However, as all good SEOs know, to fulfill its “royal duties”, it has to be relevant; and it must have that certain something we call Quality.

Unfortunately, not all webmasters understand what makes relevant or quality content. Too many folks upload completely uninspired, inappropriate and counterproductive videos, texts and images. So, to help make sure you’re adding content that will work for you let’s look at what won’t.

The top 5 types of content you should never upload on your site or blog.

  1. Self-promoting content: As a rule of thumb, the content you should upload on your site must address the readers and offer them the useful information they were looking for. Users are interested in utility, authenticity and entertainment and will rarely take the time to read a self serving “autobiography,” especially if they are first time visitors on your site. So, rather than just stating how amazing your company is, a far better idea would be to provide an asolution to a common problem that your audience is likely to have.
  2. Keyword intoxicated content: Granted, search engine optimization has an important role to play in any content-oriented campaign. However, when the content is nothing more than text overcrowded with keywords relevant to your campaign, while the rest is just “filler,” you shouldn’t  expect  positive results. A better approach in this case would be to find a smart way to discuss those topics and present your position in a clear and comprehensive manner. On a side note, keyword stuffing does not only irritate the audience, but it is now penalized by major search engines as well.

    quality content keyword collage

  3. Boring content: While it is true that some niches and industries are restrictive and limit creativity, posting content about the same thing over and over again is not the answer. Think of it this way: if you are tired of writing about that topic and you feel like yawning each time you read it, that is exactly how your readers will feel about it as well.
  4. A simple link is not content: More often than not, when users notice a link without any explanation or text whatsoever, they are going to ignore it. Essentially, providing a link and nothing else shows people you are lazy, uncreative and possibly, unprofessional. If you aren’t going to bother, why should they?
  5. Uploading content without editing and proofreading: It’s necessary to underline the fact that in online marketing it’s not just the content you offer, but the way you present it that weighs heavily on your campaign’s success. In other words, take the time to find the suitable style, proofread the content, edit it, split it accordingly and basically, work on making it desirable. Simply put, transform that great info in quality content and make it appear as more.

So, now you know what not to do, you may want a handy guide to help you figure out when you are on target for quality. Check this technical and comprehensive guide to scoring quality content.

Celina Rodger is the brains behind this article. She enjoys living her life to the fullest as she feels you might not get a second chance to do the same. She likes working for Nashville internet marketing as they are committed to perfection and keeping their clients need ahead of anything else.

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