Have you heard of Pinterest but aren’t sure how it can help your business? Have you been advised to get your small business on Pinterest but just don’t know where to begin or how it can help you? This guide’s for you.
Pinterest is a social network that has only recently begun making a name for itself. The thing that makes Pinterest different from other networks is that the focus on sharing content between users happens in the form of multimedia content rather than text.
This unique but simple way of sharing has made Pinterest a haven for people to share products that they like. As a side effect, users are more receptive to smart advertising and more likely to purchase a product when they come from Pinterest.
Getting into Pinterest can be one of the most beneficial moves you can make for your small business. Let’s explore why that is.
What’s Different About Pinterest?
As stated before, Pinterest caters to people who are more likely to be your potential customers. That means by fully utilizing it, you have one of the most direct and accessible ways to contact people who should be your customers.
Pinterest is even better for your small business if you deal in e-commerce or if your business’s products are listed in a shopping cart. Users can post an image, click on it and be brought directly to your product’s page.
Setting Up Your Pinterest Account
The people who run Pinterest noticed that businesses could benefit from it, so they went out of their way to make a special type of account for businesses to use.
If you don’t already have a Pinterest business account, here’s what you need to do:
Visit the Pinterest for Business Section – If you already have an existing Pinterest account, you can convert it using the red button here. Otherwise, you can sign up for a new business account.
Fill Out Your Details – Here you’ll pick your business type and enter the public profile information for your Pinterest account. Ensure that your information is accurate and that your “About” section is keyword rich.
Verifying Your Website
After you create your account, there’s one more thing you need to do before you can start using Pinterest to help your business succeed.
You need to verify your website. This will allow users to see the full url of your website on your profile.
Verifying with Pinterest is like verifying your website with Google Analytics. Pinterest will provide you with a file that you upload to your website. You can also add meta tags to your website.
Once this is done, you tab back to Pinterest and click on “Click here” in the third step on the verification process page.
Setting Up Your Boards
The last thing you need to take care of before you start pinning and acquiring users is to take care of your boards.
It’s important to organize them into categories that make sense.
For example, you may want to create a board that shows a number of your products that your employees would personally recommend. You can create one big board of give your employees the ability to create their own individual boards where they can pin their picks.
Here is a short list of board topics that followers usually appreciate:
Customer’s Choice Products
Infographics and Pictures
”Behind the Scenes” Looks and Product Prototypes
Tips for Making Outstanding Pins
If you’ve made it through all the steps before this one, then you’ve finished the most challenging parts about using Pinterest for your small business’s gain.
With a bit of patience and some knowledge about how the process works, pinning content that your users will love is easy.
Here’s some tips on how to succeed.
Pin Content You Already Have
Creating new content for your followers should usually only be done when you know what they want, which is why your safest bet is to pin media that you already have made for your business. I had a lot of success by pinning pictures of mold and mildrew in houses when I was doing a pinterest campaign for Moldbusters, one of my clients.
Start out by posting images from your website, photos of a recent event and pictures of your most popular products.
Depending on your business, you may want to try to favor personal images over product images.
Get Your Customers Involved
Most businesses give up on Pinterest before they’ve even begun, but only because they think that getting followers is too difficult.
The truth is that you will begin to receive new followers as you post new content that people appreciate. The problem is that you need a few customers to “seed” your Pinterest account.
That’s why it’s important to try to convince your already loyal customers to follow you on Pinterest. If they don’t have an account, encourage them to sign up for one.
If you’re close with your customers, then you can ask them to provide you with content to pin or even repin to your own boards.
Motivate Your Followers to Repin
You should always try to post engaging content that your visitors want to repin.
If you find that you’re having trouble getting followers to do that or you feel as if you aren’t getting enough action from your pins, then you can run a Pinterest contest.
For exemple, you might want to run a contest that allows people to enter by repinning your content.
For an added bonus, you can ask users to repin their favorite things. This can help give you an insight on what content your users enjoy the most.
Always Link Your Pins
The pins you make should always have a link back to your website. This is absolutely crucial, regardless of if your business deals in e-commerce.
Though you won’t see a visit to your website for every view of a pin linking back to it, you will see a good amount of traffic from it. This is the key to making Pinterest work for your small business.
Make Your Pins About Your Customers
Your Pinterest follows are the ones that will make your Pinterest efforts a success, but only if you appeal to them.
Keep in mind that your pins should be about them. Always try to appeal to their interests with every pint hat you make.
Robert Murphy is social media marketing expert. He helped a lot of small business websites to increase rankings through advertising on social networks, especially on Pinterest. Here are some tips based on his experience while he was running a very successful Pinterest campaign for Paramold candles.
- License: Creative Commons image source