Blogging for SEO – How to Make It Work for You

by GuestBlogStar on July 25, 2012

Keep Search Engines In  Mind When You Blog

Blogging can be one of the most effective parts of your online marketing strategy when done with SEO (search engine optimization) in mind.  The reason why this is true is because when you use SEO effectively you dramatically increase your odds of getting top rankings in the search engines and getting lots of free, highly targeted traffic to your site as a result.

Now with that in mind, let’s take a closer look at how it works and how you can use it to help grow your online business and income.

What Exactly Is Blogging for SEO?

Basically it is an online communication and marketing method that can be used for a wide variety of different reasons such as sharing useful and important industry or market related information, developing an online following, promoting or selling a product or service, etc…

It is mainly focused on publishing content in alignment with search engine guidelines or “suggested best practices” so that your published content will be found, indexed and ranked well by the search engines.  Now let’s take a quick look at some of the major benefits that it can provide you with.

Benefits of Blogging for SEO

Here are 3 of the main benefits that you can expect to enjoy as a result of using this method.

More Back Links – Of the many different ranking factors that the search engines (like Google.com, Yahoo.com and Bing.com) use, two of the most important ones are:

a)  high quality content and

b)  number of back links.

By blogging on a regular basis you have a great deal of control over these two factors. Mainly because when you publish good content on a regular basis others will be attracted to your site and will also want to link to your content as well, which will be getting you more back links.

* More Flexibility – By segmenting your different topic related content using the category feature, you can cover a much broader and wider range of topics within your market.  For example if you have a blog about “Health and Fitness” you can have different categories for the different genders, age groups, weight groups, health and fitness related interest groups, etc…

* More Traffic And More Sales – Search engines love to reward sites that publish fresh, high quality content by giving them higher rankings.  These higher rankings will allow you to get more high quality, targeted visitor to your site which will allow you to make more sales and increase your income.

The Nuts and Bolts: How to Blog for SEO

 

The exact strategy, methods and techniques will vary from person to person and from niche to niche however these are the three basic steps that can be generally applied by almost everyone in any market.

Step 1) Market Research – Not only is this your first step when choosing a market niche to enter and focus on but you also need to return to this step each time you are in need of more relevant keywords for your content topics.  You can create a list of 10, 20 or even 30+ keywords to use for your article topics however you may be missing out on being the first to spot new keywords if you do not do frequent market research. Know your audience and know the keywords they use when searching for web sites like yours.

Step 2) Create your blog using SEO best practices.  This will include things like:

a)  selecting a good domain name which should reflect what your blog will be focused on.

b)  good keyword usage in your blog description fields, like the title field, site address or url, meta description, etc.

c)  strong on page optimization by including your keyword in your title and throughout your content — without overdoing it, of course.

Step 3) Create keyword rich content, post it on a regular basis and make it easy for others to leave their feedback, comments or suggestions and share your content with others.  An easy way to do this is by allowing comments on your posts and having social media buttons on your blog for popular sites like Facebook.com, Twitter.com, StumbleUpon.com, Digg.com, etc…

By applying and building upon these methods and techniques you can create a blog that will grow in popularity, search engine rankings, followers, traffic, sales and income for you.

ABOUT THE AUTHOR:

Johan Hedin is the Managing Director of the Online Marketing Company called Marketing Ignite.

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