Tweet to Purchase Goods on your Amex Card?

by GuestBlogStar on March 1, 2013

American Express and the social media giant Twitter are joining forces in a rather unconventional way, and it is causing many to raise an eyebrow. Will this new marketing and ecommerce method catch on, or will people find it too awkward and strange? Only time will tell. In the meantime, here are some interesting facts about how AmEx plans to join Twitter in launching an ecommerce hashtag:

What is this all about? Well, American Express wants to take advantage of Twitter’s enormous membership count, making its charge-card product and service available to Twitter users in a very interesting way: via hashtag. On Twitter, those who participate in this service are privy to special offerings via Twitter, which they may purchase. X-box video game systems and Kindle Fire ereaders are two examples of the types of products people will be able to purchase through their Twitter accounts.

How does it work? Basically, American Express cardholders will be able to link their credit card accounts to their Twitter accounts, through a service called Amex Sync. They will then be given a special American Express Twitter account hashtag with which to make purchases. When they decide to make a purchase, they tweet the desired transaction using their hashtag. American Express then tweets a reply, to confirm the purchase. Users must then tweet back in order to finalize the transaction, and within a time frame of fifteen minutes. The charge then goes to their credit cards.  Right now, those who sync their eligible Cards at can purchase American Express Gift Cards and products from Amazon, Sony, Urban Zen and Xbox 360.

Amex logo on Twitter birdThe forecast. The program, launched about a year ago, started by offering special discounts to those who signed up and tweeted their purchases. Amex Sync still offers customers advantage of special discounts through other online retailers, through a different process. Some have reported the process to  be confusing and tiresome. In this day and age where convenience seems to be valued above all else,some doubt the potential for success – that is, unless American Express and Twitter are somehow able to work out a way to make the transaction process a bit easier and less complex.

Are American Express and Twitter on to something? Or, is that more like they are humoring a pipe dream? While there may be no clear cut answer to these questions, there is one thing that can be said for certain: At least they are trying something innovative, and innovation leads to progress, even if the general public is slow to catch on. Whether they reap the rewards of enterprise, or crash and burn, remains to be seen. However, it is likely that through some trial and error, this new eCommerce method will have a hand in changing the landscape of Internet sales.

About the Author: Kenda Benincasa loves to build eCommerce sites and is watching this new trend carefully. You can visit this link to learn more about building your own site and taking control of your own piece of eCommerce internet real estate.

Have you signed up for Amex Sync? Bought anything that way? Do you think this is just another clever way to turn your purchases into an ad or is this a convenience?

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