10 Types Of Links Google Hates

by GuestBlogStar on September 3, 2013

Avoid These Types of Links and Stay in Google’s Good Graces

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Are all links bad?

It might seem as though search engines — especially Google –  are on a crusade to ban any sort of link building as an SEO tactic. It’s true to a certain extent – Google warns webmasters against any sort of linking that is done for the sole purpose of improving your site’s position in the organic results. But links are still an important ranking factor for websites and are still considered to be useful and important by all of the top search engines. The trick is to know which links to avoid.
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Does Google hate the links in my back link profile?

In general, no. Google doesn’t hate your links specifically and isn’t targeting your site just because of them. What Google hates is web spam and thus the excessive / unnecessary low-quality link building that has plagued the reputation of the SEO community for a long time now.

The types of links that Google dislikes

There are a few types of links that Google could do without, and these are the types of links that can cause you some problems if they outnumber the “good” kinds of links in your site’s back link profile.

  1. Paid links – Don’t buy them, and don’t sell them. This is one of Google’s favorite kind of links to target and penalize so steer clear!
  2. Irrelevant, exchanged links – Exchanging links isn’t always taboo, but if you’re a local ice cream vendor exchanging links with a worldwide shipper of ladies handbags…think about how relevant that relationship looks. If that same ice cream vendor exchanged links with the chamber of commerce or business directory in their town then that’s a little more relevant.
  3. Links resulting from large-scale link building campaigns – Google has always looked suspiciously on a site that has acquired a large number of links in a short amount of time, and now it is more risky than ever to build links quickly. Natural is your watchword here. .
  4. Links created by automated programs – Another no-no that has been on the “Don’t do this…please” list for some time now, but bears mentioning because there are still some people out there utilizing this technique to build links for their websites.
  5. Links from advertorials or other ads that pass PageRank – Advertorials are frowned upon to an extent but aren’t themselves defined as bad. It’s the passing of PageRank that is the problem. Make sure that all links coming from these kinds of sources are always marked as rel=nofollow.
  6. Links coming from over-optimized anchor text in articles / press releases – Over-optimized anchor text is on the outs with Google, so anywhere that it appears is going to be a potential problem. Blog posts, articles, and press releases are simply common places where over-optimized anchor text links can be found.
  7. Links coming from low-quality directories / social bookmarking sites – These kinds of links are coming from the kinds of sites that Google has already identified as “bad” so it stands to reason that the same line of thinking is being applied to links pointing back to your site from these locations.
  8. Links found in common areas on a website – Footer links are prime examples of this kind of link. Sometimes these links are in good taste and used in moderation to help the site user. The sort that shouldn’t be used are over-optimized (think exact match, keyword only) links in the footer (or any area) of your website that are purely for SEO purposes.
  9. Links embedded in premade site tools – Think of the links in web templates, widgets, and other tools that are often given away for free.
  10. Links from forum signatures or posts – These links are not inherently bad, but because they are often ‘over-optimized’ they can have a negative impact on your link profile. If you are placing a link back to your website that has natural anchor text and is genuinely useful as part of a response to a question or comment made by your brand then that is another thing entirely, but you are probably better off using your domain rather than keywords as anchor text in this sort of link.

Your SEO takeaway

Links aren’t bad, they’re still incredibly useful for building the rank and authority for your website and brand. What you need to stay away from are links that look spammy, the use of over-optimized anchor text, etc. Essentially if you think that it looks sketchy, you’re better off avoiding the situation entirely and building links in ways that you know are free and clear of any negative attention from Google.  Focus your efforts on creating brand awareness and real marketing.  Get in front of your potential customers.  Check out visibility boost from RankPop.  Visibility boost has been designed specifically do do that.

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Featured images:
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  •  License: Royalty Free or iStock source: shutterstock.com
  •  License: Royalty Free or iStock source: http://visual.ly/

Kris Dietz

I love creating something amazing then spreading the word about it!  My mission is to develop and mold SEO into an amazing outlet of sharing valuable resources.   I enjoy networking and meeting like minded individuals.

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